What makes you click an empirical analysis of online dating

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How do online dating sites provide insight into an ongoing, reflexive process of self-promotion and self-construction?

KEYWORDS Discourse; Gender; Mediated; Internet; Sexuality RÉSUMÉ Les services de rencontre en ligne sont devenus un moyen de plus en plus acceptable pour les célibataires de chercher des partenaires convenables.

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Take Your Pick For millions of years, humans have been selecting mates using the wealth of information gleaned in face-to-face interactions — not just appearance, but characteristics such as tone of voice, body language, and scent, as well as immediate feedback to their own communications. Or are words the key to someone’s heart (or at least their inbox)?

The author uses discourse analysis to explore the use of language in the construction of gendered identities in 20 online profiles, comparing the norms of gender presentation and communication with the ways in which language is used to signal various kinds of gendered “selves.” Dating sites require users to develop a new literacy of self-presentation, one that reinforces and re-inscribes the tendency toward promotionalism that permeates contemporary social life.

In this context, how are Internet and social media users tapping into existing social and cultural resources and putting gender norms to work in their representations of self?

Dans cet article, l’auteure a recours à l’analyse du discours afin d’explorer, dans vingt profils en ligne, l’utilisation du langage pour la construction d’une identité sexuée.

L’auteure compare les normes de présentation et de communication de genre avec la manière dont le langage est utilisé pour afficher diverses sortes de soi sexués.

What makes you click an empirical analysis of online dating